Course Syllabus
Fundamental of Digital Marketing
Introduction to Online Digital Marketing
Importance of Digital Marketing
How Does Internet Marketing Work
Traditional Vs Digital Marketing
The Significance of Online Marketing in Real World
Increasing Visibility
Visitors’ Engagement
Bringing Targeted Traffic
Lead Generation
Converting Leads
Performance Evaluation
Trend and Keyword Research
Market Research
Keyword Research and Analysis
SWOT Analysis of a Website
Information Keyword
Navigation Keyword
Transaction Keyword
LSI Keywords
Tools Used for Keyword Research
Localized Keyword Research
Competitor Website Analysis
Choosing Right Keywords to the Project
Google Algorithms and Update
Panda Algorithm
Penguin Algorithm
Hummingbird Algorithm
Pirate Algorithm
Rankbrain Algorithm
Fred Algorithm
Bert Algorithm
Broadcore Algorithm Update
Content Marketing
Introduction to Blogging
Setting Up Your Own Blog
Create Blog Content
The Importance of SEOs
Content Curation & The Art of Content Planning
Creating a Compelling Personality for Your Content
Building Website using CMS
Web Platform
Landing Pages
Keyword Mapping
Understand the Architecture of Website
Search Engine Optimization (SEO)
SEO Fundamentals & Concepts
How Does Search Engine Work
Search Engine Results Page (SERP)
On-Page Optimization
Domain and hosting
Meta Title Optimization
Meta Description Optimization
URL Optimization
Internal and External Linking
301 Redirection
404 Error Pages
Canonical Implementation
H1, H2, H3 Tags Optimization
Image Optimization
Optimize SEO Content
Check for Copyscape Content
Landing Page Optimization
No-Follow and Do-Follow
Indexing and Caching
Creating XML Sitemap
Creating Robot.Txt
HTML Validation Using W3C
Bounce Rate
CTR
Technical SEO
URL Structure and Length
Analysis of Page Speed
Schema.org
301 Redirects
Robots. TXT
Internal Linking (High Priority to Low Priority)
Sitemaps.XML
Essential Schemas to Implement
AMP
Off-Page Optimization
Link Building Tips & Techniques
Difference Between White Hat and Black Hat SEO
Alexa Rank, Domain, Authority, Backlinks
Do’s & Don’ts in Link Building
Directory Submission
Social Bookmarking Submission
Search Engine Submission
Article Submission
Press Release Submission
Forum Submission
PPT Submission
PDF Submission
Classified Submission
Blog Commenting
Guest Blogging
Outreach
Google My Business
Google Places Optimization
NAP (Name, Address, Place)
Citations
Artificial Intelligence Keywords (AI)
Business Listing
Google Ads
Introduction to Online Advertising and Ads
Ads Account and Campaign Basics
Ads Targeting and Placement
Ads Bidding and Budgeting
Ads Tools
Opportunities
Optimizing Performance
Ads Types
UTM Generation
Bidding Strategies
Remarketing
Performance Monitoring and Conversion Tracking
Reports
Mobile Marketing
Fundaments of Mobile Marketing
Importance of Mobile Marketing in the Current Scenario
Forms of Mobile Marketing
Geo-Targeting Campaigns for Mobile Users
Measuring and Managing Campaign
App & Web Mobile Advertising
Content Promotion
Mobile Targeting and Segmentation
SMS Marketing
Google Analytics
Getting Started with Google Analytics
Navigating Google Analytics
Real-Time Analytics
Audience
Acquisition
Behavior
Conversion
Traffic Sources
Top Performing Pages
Visitors
Goals & E-Commerce
Search Console
URL Inspection
Performance
Desktop Coverage
Mobile Coverage
Discover
Page Experience
Security Issues
Social Media Optimization (SMO)
Introduction to Social Media Networks
Types of Social Media Websites
Social Media Optimization Concepts
Hashtags and Mentions
Image Optimization and Networking
Micro Blogs for Businesses
Social Media Algorithm
Facebook Optimization
Community Page Vs Profile Vs Group
Creating Facebook Page for Business
Increasing Followers and Doing Marketing
Connecting Apps With Pages
Facebook Analytics
Using Third Party Applications on Facebook
Event Optimization
Offer Optimization
Competitor Analysis
Target Audience Finding
Strengthen Your Brand
Get More Visibility Online
Instagram Optimization
Business Account Creation
Hashtags Research
Instagram Tracker
Create Story and Decide on a Visual Theme
Create Content
Nurture a Following
Engage with Your Followers
Watch it Growth
Twitter Optimization
Introduction to Twitter
Creating Strong Profiles on Twitter
Followers, Retweets, Clicks
Competitor Analysis
Twitter Analytics
Hashtag Tools
LinkedIn Optimization
LinkedIn Introduction
Individual Profile Vs. Company Page
Write an Article
Audience Group Finding
LinkedIn Analytics
Pinterest Optimization
Pinterest Introduction
How Brands Use Pinterest
Creating a Pinterest Account
Customizing the Profile
Pinterest Strategy
Boards in Pinterest
Pins and Links
Generating Engagements
Using Infographics
Integrating Pinterest in Site
Engagement Metrics for Pins
Pinterest Analytics
YouTube Optimization
YouTube SEO
YouTube Keyword Research
Channel Optimization Tools
Channel Creation
Channel Art Optimization
Channel Icon Optimization
Channel Homepage Optimization
Channel Intro Video Optimization
Playlist Video Optimization
Playlist Title Optimization
Video Creation and Optimization
Video Ranking Optimization
YouTube Studio
Social Media Marketing (SMM)
Introduction to Social Media Marketing
Understanding Buyer Persona
How Social Media Influences Marketing Strategies
Facebook Marketing
Boost Post Vs Promote
Types of Promotions
Audience Targeting
Bidding Strategies
Ad Formats
Ad Dimensions and Rules
Remarketing Strategy (Pixel)
Conversion Tracking (Pixel)
Ads Manager
Lead Generation
Instagram Marketing
Instagram Business Profile Optimization
Instagram Marketing Influencer
Instagram Paid Marketing in Feeds and Stories
Business Account Promotion
Bidding Strategy
Budgeting Strategy
Creation of Instagram Content Strategy
Twitter Marketing
Twitter Ads Analytics
Types of Campaigns
Audience Targeting
Bidding Strategies
Reporting
LinkedIn Marketing
Creating Company Page
Types of Campaigns
Audience Targeting
Bidding Strategies
Advertising in LinkedIn
Reporting
YouTube Marketing
Importance of Video Marketing
Understanding Video Campaigns
Types of YouTube Ads
Developing YouTube Marketing Strategies
Video Ad Groups
Targeting Options
Understanding Bid Strategies
Bringing Visitors to Your Website Through YouTube Videos
Online Reputation Management (ORM)
Manage Negative Business Reviews
Online Reputation Works for Business and Individuals
Creating and Optimizing Positive Online Content to Eliminate Negative Reviews
How to Negative Reviews on Various Platforms
How to Create a Brand Management Strategies
How to Get Positive Reviews and Testimonials
Recognizing Potential Risks
Brand Monitoring Tools
ORM And SERM
Email Marketing
Getting to Know About the Functioning of Email Marketing
Various Kinds of Email Marketing
Email Marketing Strategies
Mail Campaign Optimization
Mail Template Creation
Setting Up of Account for Email Marketing
List Setup
Web Form
Creation of Email Broadcast
Setting Up of Auto Responder
Optimize the Increase Inbox Percentage
Affiliate Marketing
Getting to Know About the Affiliate Marketing
Affiliate Marketing Strategy Planning
Familiar With Affiliate Programs
Legal Policies
Obtaining Approval
Tracking the Affiliation Codes
